• Award$1000
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  • Creatives16

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Background

Industry

Cosmetics & Beauty

About Your Company

Curls Unleashed is designed for African American women with extremely curly hair, who do not straighten their curls. "Natural consumers".

We are looking for new package design specifically for our Curls Unleashed line of styling products for curly hair.

Our audience for this product line is young, style-conscious African American women (ages 18 -35).

Execution

Sides

16oz: Front label and top label. 12oz front and back label. 1.75oz front and back label. Use current copy (found in files) but exclude the current warnings on pack.

Size-requirements

16 oz jar, 12oz Bottle and 1.75oz sample packet - See link to open files https://www.dropbox.com/sh/oavjsna05n5n4...

Target Audience

Our audience is African and African-American women aged 18-35. Our customers are interested in fantastic styling products that will allow them to express their personal style through their hair.

Colors to Explore

Designer

Preferred Fonts
  • No Preference

Don't want to see...

Please avoid lime green and red in your designs.

We also don't want to see any images of women or ingredients on the package graphics design (i.e. we would lke to lose those elements from our current packaging design). But would like a representation of a curl pattern somewhere on the package.

Adjectives
Modern, Complex, Playful, Youthful, Luxurious, Abstract, Organic, Feminine
Content

Should include the product name:
Curls Unleashed: Shea Butter & Honey Curl Defining Creme

We would like to see unique graphics communicating the hair texture that the product is intended for - waves, curls, or coils.

Regarding Copy: At this stage we just need the front of the front of the label copy designed : Shea Butter & Honey Curl Defining Creme. Moisturizing Hold for Kinky, Coily Textures.


Top 3 Things

1. For Natural Curly Hair
2. Style-focused
3. Young & Vibrant

Additional Info

We are open to both super minimalist designs or very colorful designs. We're not sold on a specific direction and would like to see a variety of options. Thank you!

We would prefer your font choices to be compatible with our current logo.

Check out our current packaging here: https://www.orshaircare.com/brands/curls...

Materials

Contract
Files

No Files Added

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