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Background
Industry
Food & Beverage
About Your Company
We create hot sauce. Target audience is hot sauce lovers, particularly 18-50+ yo. They are looking for a unique taste experience.
Execution
Sides
We need a label designed for a 12 oz. ringneck bottle.
Size-requirements
Label panel height: 4.38" Circumference: 7.75". Either kraft paper or paper printed to look like kraft.
Target Audience
18-50+, M&F, US, Canada, International, middle-to-upper income, all education levels, love hot sauce, have a palate that is looking for unique flavors.
Colors to Explore
Green
Yellow
Orange
Preferred Fonts
Sans-serif
No Preference
Adjectives
Content
Existing logo, list of ingredients, written copy, UPC code, nutrition panel.
Top 3 Things
Tasty, unique, compelling
Additional Info
We want the label to be printed on kraft paper or paper that it printed to look like kraft. Also, there is a tag line: "It's a miracle you can taste" that appears under the logo's 'swish'. We still have to write a brief 'story' for the label which will appear along with the nutritionals, ingredients, etc. It will be just a couple of sentences.
Materials
Contract
Files
No Files Added