Food & Beverage
About Your Company
Chew On This Gum is a socially conscious chewing gum startup that will market and sell gum that will raise money for organizations and causes that seek to aid in areas such as climate change, hunger, and inequality. The first design we want to create is one that is focused on Climate Change. Chew On This Gum is created by young children who want to make a difference in the world. So we are looking for fun, creative, yet clean and sophisticated designs that reflect kids' uniqueness while also ensuring we express that our product is a premium one. Our product will be sold direct-to-consumer, so via an online, e-commerce platform. Buyers will be women, ages 25-49 who are socially conscious and have a history of buying products that "do good" (think Warby Parker or TOM's Shoes). These women are also politically active and want legislation passed that will help eliminate some of the social ills that exist in society. The one thing we want to stress on the design is that, based on the name of the brand, we want people who purchase the product to "Chew On" whatever the social issue is we are focusing on. In this design, it is Climate Change. So, Chew On ____" where Climate Change is prominently shown on the package but "Chew On" is also displayed so customers know that whenever they chew on the gum from this package, they are helping to alleviate the problem in some small way.
Just one side -- the front
It has an imprint area that is 5.29"W x 6.63"H.
Women, ages 24-49. Socially conscious and politically active. Will live in urban areas that are highly progressive (California, New York, etc.) and have household incomes that exceed $100,000/yr. They are highly educated and they also are married with children and want to introduce their children to brands and messaging that will educate them and that will promote their values.
Colors to Explore
Don't want to see...
amateurish designs. Looking for something that I can't do myself. (i.e. just add a stock image and some text) Want something this clean but also creative and eye catching.
The main headline: Chew On Climate Change. Then at bottom of package or wherever is best, add the following: I Believe in Preserving Our Planet
Top 3 Things
Have it be immediately known that the product supports Climate Change. Also, want it to have a premium look, like it is a chewing gum that isn't some off the shelf $1 purchase but a purchase that has some status associated with it. And with premium look, would like for it to be super clean yet distinctive.