What do you do?
We are a small biotech company developing products to address unmet medical needs. We promote products through healthcare providers and will sell products over the counter at chain drugstores (e.g. Walgreens, CVS, RiteAid, etc). Our Line products for the ear is called 'Earase'. Our first product is designed to dissolve earwax quickly, effectively, and safely. We will offer other products for the ear under this brand name.
How many sides of the package require graphics design?
List the size requirement(s) for your package graphics design
Front panel is 3-3/4 inches tall and 2-5/8 inches wide
What is your industry?
Health Care and Biotech
Describe the target audience for your package graphics
The typical purchasing customer is 40+ female.
What 3 things would you like to communicate to your audience through your package graphics design?
Premium, Doctor recommended, effective, innovative.
Style and Concept
What package graphics design styles do you like?
Very clean and cosmetic looking.
What colors do you want to see in your package graphics design?
Open to any colors. The category right now is made up of blue, green, and yellow packaging. I like Turquoise, Teal, Purple, Fuchsia... anything that will pop off the shelf and stand out from the category. I am open to foils and other premium packaging ideas.
What colors do you NOT want to see in your package graphics design?
Open to all colors. The package just has to stand out from the current shelf set (see attached image of current products in category).
What adjectives should best describe your package graphics design?
Clean, premium, modern
What content must be included in the package graphics design?
Product name: 'Earase'
Sub-Name: 'Earwax MD'
Earwax removal kit
Powerful & Safe
Do you have additional info or links you'd like to share?
I like the idea of having a medical caduceus on the front of the package, but it is not mandatory. If included, It can be a creative/ modern version of a medical caduceus.
I attached packaging from other categories that appeal to me. They are simply to provide inspiration to the designer, but not mandatory.
I need a design that can accommodate multiple products under the brand, so maybe show how the line-up would look on the shelf with different colors or indicators. The sub-names will differ on the packages, but the brand name of 'Earase' will remain the same on all packages.
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