LET ME TELL YOU ABOUT US:
We are Bubble Chocolate, LLC. Initially established in 2006 we feel that our existing packaging is holding us back from experiencing a broader consumer appeal. Visit www.bubblechocolate.com to get a feel for the brand today.
HERE IS WHAT WE NEED:
Today the Bubble Chocolate bars are merchandised horizontally in paper wrappers. Due to retailer shelf requirements Bubble is best served by redesigning its sku's vertically. Please keep that in mind. Each future Bubble chocolate bar will be wrapped in foil and then inserted into its own individual bar carton. Thus the carton is the designer's "canvas". Measurements are roughly 3 inches wide x 6 inches height (when positioned on shelf). We are not necessarily "married" to the existing Bubble Chocolate logo. Feel free to either use the logo as is or modify accordingly to work best within your own creative vision. The plan is to eliminate the Bubble Chocolate Coffee sku for now. Focus should be on the solid Milk and Dark chocolate sku's only. Both the Milk and Dark chocolate formulations are all natural. Milk is 38% cocoa while Dark is 60% cocoa. These facts should be displayed in some fashion on the bars' packaging.
OUR TARGET AUDIENCE IS:
Aerated chocolate is enjoyed by millions throughout the world. Consumers of all ages and various demographic backgrounds enjoy the unique taste & texture profile that aerated chocolate offers. With this said we do invision Bubble's packaging requires a more premium look & feel (vs what it has now). Especially since each bar will be individually "gift" boxed for a value-add consumer experience.
WE LIKE THESE DESIGNS:
Nestle's Aero brand is arguably the best known aerated chocolate brand in the world. For better insight into the aerated chocolate category and to catch a glimpse at Aero's packaging that appears to have helped make it a household item in some corners of the globe please visit:www.aerochocolate.co.ukWe are not suggesting that we want to use Aero's packaging as a model but it would be prudent to review the Aero site for creative inspiration.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Must be vertically designed.
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