LET ME TELL YOU ABOUT US:
We are bringing to market a line of affordable Premium quality chocolate products targeted to health-conscious consumers who do not want to sacrifice either quality or taste when it comes to their chocolate it should taste good and be good for them. The Company's product development approach stresses combining blends of chocolates that are high in antioxidants with herbs, spices, dried fruits, and other ingredients to create unique flavor combinations that are highly appealing and offer potential wellness benefits that exceed those from the chocolate alone. We are committed to sourcing ingredients and manufacturing our products in an environmentally responsible and ethical fashion.
Proceeds from sales are used to support cultural and botanical preservation programs in Central and South America to preserve cacao culture and the people whose lives depend on it.
HERE IS WHAT WE NEED:
We need labels for our line of bars coming out this spring. The labels should reflect
- The premium quality of the bars while still being approachable and aren't snooty.
- The bold, great flavours of our bars.
We have 9 flavours in our initial launch:
Ginger / Cardamom
Coconut Milk & Lime Leaf
Salt & Pepper
The labels must have a similar look / feel to them that can be extended as we add / change flavours.
If we choose your design, there is a pretty good chance we'll be back to work with you as we build out our brand image and look for graphics for the website, sell sheets, boxes ... etc.
OUR TARGET AUDIENCE IS:
Health-conscious chcoolate consumers who do not want to sacrifice either quality or taste when it comes to their chocolate. We'll be selling the bars in gourmet grocery stores like Whole Foods, Wegmans as well as smaller establishments from upscale movie theatres to health food stores as well as online.
WE LIKE THESE DESIGNS:
The design needs to scream great tasting chocolate that's hand made, comfortable and good for you to boot!
We really like the way color is used in these bars. Makes them attractive and approachable.
We also like these 2:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Include our logo (attached)
Copy that mentions the high anti-oxidant nature of our bars.
The percentage of Cocoa in the bars (72%)
If possible, the labels should be able to work in a horizontal or vertical position (long side up or down) as we don't control positioning in many of our stores.
Don't use cliche images of cocoa beans. Feel free to use images of the main bar flavours if you wish.
The dimensions of the bar are:
The design should encompass the front and back of the bar. The back should have room for a UPC code, nutrition box (both attached), copy about the bar / company.
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