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Business Info

Business Name

Casita Coffee Estates

What do you do?

Growers and distributors of premium, high altitude coffee. Our farm lies on the skirts of the CASITA volcano, along the Pacific Northwest of Nicaragua. The fertile, volcanic soils give our coffee a distinct aroma and taste.

How many sides of the package require graphics design?

1 - Front label only to be printed on adhesive paper and placed on plastic transparent 1 lb bags.

List the size requirement(s) for your package graphics design

6 inches high by 5 inches wide

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

Women in Nicaragua. Low to mid income level, ages 20-45 that aspire to afford high quality products. They shop in traditional markets looking for economy products, but know about premium products available in supermarkets. They want a premium looking product, at low price.

What 3 things would you like to communicate to your audience through your package graphics design?

1) Premium
2) Authentic
3) Grown on the skirt of the Casita Volcano)

The name of the volcano is CASITA meaning "Little House" because the summit is shaped like a flat roof top. It would be interesting if the imagery of a volcano and a "Little House" is somehow incorporated in the label graphics.

Style and Concept

What package graphics design styles do you like?

Flor de Cana Rum (from Nicaragua)
Juan Valdez Coffee imagery (from Colombia)
Zacapa Rum (from Guatemala) - I particularly like the use of native weaves in their packaging

What colors do you want to see in your package graphics design?

Open to any color scheme - it must contrast well against the dark coffee color visible through the transparent bag. I particularly envision greens (to symbolize nature) and reds (symbolizing the coffee cherries).

What colors do you NOT want to see in your package graphics design?

Bright primaries (Red, Blue, Yellow)

What adjectives should best describe your package graphics design?

Premium, organic, natural, authentic

What content must be included in the package graphics design?

A volcano needs to be part of the label imagery
All Copy needs to be in SPANISH as per below. Portion in parenthesis is for your reference, and should not be included as part of the label copy.
"CASITA" (Brand)
Caf Puro, Tostado y Molido (Descriptor)
Peso Neto 1 lb. (Net Weight)
Elaborado por Comidas del Campo (Elaborated by Comidas del Campo)
En Chinandega, Nicaragua (Location)
Telefono 2341-3043 (Phone Number)
Lote # _______________ (Batch #)
Fecha de Vencimiento ___________ (Expiration Date)
Registro Sanitario _____________ (Health Registry #)

Do you have additional info or links you'd like to share?

The image Im attaching is as reference of how the the copy should be laid out.



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