• Award$300
  • Entries12
  • Creatives7

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Creative Brief

Who are you?

I am real estate developer and entrepreneur looking to develop a way to wrap or modify those carts in shopping malls which a)are boring b)hide their merchandise.Our goal is to create a family of carts and kiosks for malls that highlight a)local crafts b)sustainable products and c) good causes.Assignment is somewhere between product design,package design and logo.Ideally, it an inexpensive way to modify existing carts to create attention and energy.We are also open to fabricating our own but in a later phase.

What do you need?

The designer needs to choose an existing cart prototype(several attached and thousands on web) and give us a system to modify cart simply so that it better displays goods and reflects its identity.We need some place to display the name and a simple way to modify the kiosk to set it apart from the other carts in a mall.

Who Is Your Audience?

Our audience is the bored shopper who has stopped going to malls because of the sameness of it all.Also, the mall owner who is trying to drive traffic.

Requirements

We Like These Examples

Attached are some jpegs of existing carts. We would like a kit of parts to modify an existing carts composed of dimensions and specs for whatever materials you recommend.(whether they are adhesives, fabrics)It would be great if this came with logos and colors to carry through the project.

We Absolutely Must Have

Carts with Conscience identity
Color is probably some shade of green because of identity but open to other colors so long as there is color.
Look at the last several attached files;please use one of the specs attached as your starting place.

Materials

Contract
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