LET ME TELL YOU ABOUT US:
We have become the world leader in bringing together the "Sales team" and the "Marketing team" in very large companies that rely heavily on their outside sales force. This is a huge problem in the world's largest sales and marketing organizations.
In many cases, here is the landscape...The sales team thinks they are the most important people in a company because "they bring in the money" while the marketing team knows that sales efforts are significantly more effective if you have a strong brand, consistently promote/advertise, and have a strong message that matters to the people they want to sell to. But both of these teams think they are more important than the other and in many cases are competing internally and are not aligned or helping each other or the overall good in any way.
Our product is simple:
-We research and survey what clients "really want"
-We create a "Key Message" platform that meets these client needs
-We re-launch these new messages through every part of the companies communciations
-We "re-program" everyone starting with the CEO, the executives, the sales and marketing teams, and even the customer service teams
-We update their websites, collateral, contracts, press releases, case studies, advertising, etc
-We build a robust tracking system to keep everybody focused on revenue
-We build a compensation for the sales and marketing teams that are aligned
HERE IS WHAT WE NEED:
We really like our logo and our font. The "O" in our name features an "arrow" icon that we have incorporated into all of our printed, graphic, and web identity materials. In other words, we use the "arrow" as a common icon in ppt templates, white papers, email signatures, etc. This "arrow graphic" is a serious focal point of much of our brand as you will see in the attached samples.
Above all we want the "ARROW" from our LOGO to be the "star" of our brand!
-More depth, more dimension, just an altogether "more intriguing ARROW" as part of an overall New world class set of graphics featuring this new ARROW.
-We would like to see proposed variations of our colors, shapes, and font
-You can play with different textures inside the "O (behind the ARROW)
-We would like to see multiple options of new and different ARROW icons itself a(very smart, sharp, not something everyone has seen in Word Art or PPT templates)
-New logo with new Arrow icon that is HOT! (texture/background/colors): 2 FINAL versions - with and without tagline
-New color pallet combinations, or you can create an extension of our current pallets (attached)
-New font recommendation
-New letterhead and new business card featuring new Logo with ARROW and color recommendation
-New set of background graphic images featuring new ARROWS and treatments (sizes: 422x1129, 1502x261, 1510x413)
***Please review the attached documents for examples of the graphics we are currently using for our ppt templates, letterhead, etc. These graphics are either horizontal or vertical "SIDE BARS" featuring the ARROW and some other lines, graphics, images...
OUR TARGET AUDIENCE IS:
Chief Executive Officers, Chief Marketing Officers, VPs of Sales and Marketing, General Managers, Chief Operating Officers, Chief Financial Officers, basically the most senior people at companies that generate more than $250M per year.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The ARROW...this is "the" symbol of our business.
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