LET ME TELL YOU ABOUT US:
Have you ever been wandering down the wine aisle looking for a bottle to take to a dinner party? Maybe you dont know that much about wine and are just trying to select something that doesnt taste like bug spray. And then something catches your attention ..a hilarious name and an interesting looking label. You might even think, Did I read that correctly? Maybe the wine is called Fat Bastard Chardonnay or Menage a Trois Red. You know that your host will love receiving and serving this wine because of the entertaining name. Winemakers have long been using this sales approach and we feel its time for beer to start doing the same.
Big Tiddy Beer is our brainchild and we have been talking about this project for over two years. We stumbled upon the idea when discussing what we thought were brilliant marketing tactics. What better way to promote your product than to have a name that beer drinkers (stereotypically male) will never say they dont like. At first this name may sound lewd and vulgar but that is not the case at all.
In our campaign Big Tiddy actually refers to a character that we have created named Mr. Biggerson L. Tiddy (of course, his friends call him Big Tiddy). Just to give you an idea, we envision Biggerson L. Tiddy as a large, genteel man who would probably wear suspenders (sort of like Bartels and Jaymes commercials from the 1980s). In our you.tube.com commercial we will portray Biggerson Tiddy as a legendary brew master whose recipes have been rediscovered and are now being brewed by his son, Mr. Littlefield Tiddy (aka Little Tiddy).
Throughout the campaign we will use innuendo and humor in all printed material, logos, website design and commercial production. There is an unlimited number of ways to drive a connection between beer/beer drinking and breasts. However, we do NOT want anything overtly sexual or any dipictions of breasts/cleavage.
FYI - Additional variations of the original Big Tiddy Beer include:
Tiddy Twister a summer beer with a refreshing twist of citrus flavor.
Tough Tiddy a high-gravity/higher alcohol content version of original Big Tiddy
Witchs Tiddy a fall Oktoberfest-style beer
Little Tiddy a lower calorie version of original Big Tiddy
Mistle Tiddy a dark winter-style ale
Fake Tiddy a non-alcoholic version of original Big Tiddy
HERE IS WHAT WE NEED:
The logo and label design is incredibly important in catching the eye of the buyer. It needs to balance an old fashioned look with the insinuation of breasts and cleavage without being offensive. It must be both respectful and humorous. The beer bottle label size is 3.75 H x 5" W
OUR TARGET AUDIENCE IS:
Male beer drinkers and anyone with a sense of humor.
WE LIKE THESE DESIGNS:
Initially, we were thinking about something like an old-fashioned "Wanted" poster. But, we are open to all design ideas that are humorous and in good taste.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We must have the following:
Additional label language (tag line):
A full bodied beer with a robust flavor
The following must appear on the bottle label (required by law):
1) "BREWED BY THOMAS CREEK BREWERY, LLC GREENVILLE, SC displayed in minimum 2MM printed height.
2) Government Warning must be displayed in minimum 2MM printed height, with the words Government Warning in bold.
3) Content (12 oz.) must be displayed in minimum 2MM printed height.
4) Label cannot make any health claims
However, we do NOT want anything overtly sexual or any dipictions of breasts/cleavage.
No Files Added