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Business Info

Business Name

Beard Necessities

What do you do?

Our mission is to provide the highest quality beard products by using the very best ingredients for the beardsmen of today and tomorrow.

How many sides of the package require graphics design?


List the size requirement(s) for your package graphics design

Bottle label - 4 in. W x 1.5 in. H
Bottle box - 4.5 in. H x 1.5 in. W x 1.5 in. L

Target Audience

What is your industry?


Describe the target audience for your package graphics

In general we are targeting 25-35 year old bearded men who are working professionals but still very "hip" and put a priority on the way they look - and so are also willing to spend money on a high quality beard care product. Location can vary but primarily NYC, LA, and other major metropolitan areas. As far as lifestyle and interests go our guys are into tattoos, live bands, dressing stylishly, and coffee shops just to name a few things.

What 3 things would you like to communicate to your audience through your package graphics design?

High quality
This product works!

Style and Concept

What package graphics design styles do you like?

In general, we like a very simplistic but modern style. Straight lines, minimalistic, but very aesthetic at the same time. We definitely want a high end look. Here are some brands whose styles we like:

Mr. Smith
Beard Brand

What colors do you want to see in your package graphics design?

For the most part we are thinking white and black, but also open to adding burgundy/maroon.

What colors do you NOT want to see in your package graphics design?

We want to stay away from most colors other than the three listed above.

What adjectives should best describe your package graphics design?

Hip, modern, luxurious.

What content must be included in the package graphics design?

We have a bottle and a box. The labels are exactly the same except the box has a bar code and the bottle has a refill reminder. Other than that, both include the following content:

Our company name: Beard Necessities
Product name: Citrus Shade Beard Oil
Amount: 1fl oz/30 ml
Our slogan: "one ounce of the best shit on earth"
Directions: Massage into skin and beard.
Ingredients: Grape Seed Oil, Coconut Oil, Argan Oil, Jojoba Oil, Orange Peel Oil, Vitamin E, Rosemary Extract, Cedarwood Oil.
Distributed By: Beard Necessities LLC Clearwater, FL 33755

Mentioned above is a refill reminder that appears on the bottle but not the box. This reminder says:
Time to reorder at BeardNeccessitiesLLC.com (Note to creative - We currently have this with a small arrow on the edge of our label to remind the customer it's time to buy a new bottle when the beard oil is almost empty.)

Do you have additional info or links you'd like to share?




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