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Business Info

Business Name

America's Best Coffee Roasting Company

What do you do?

We are wholesale coffee roasters catering to local cafes, restaurants and distributors.

How many sides of the package require graphics design?

4 sides

List the size requirement(s) for your package graphics design

The bag is approximately 18 in x 7 in.

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

cafe and restaurant owners and anyone that happens to see our bag on the shelf

What 3 things would you like to communicate to your audience through your package graphics design?

1. that it's a quality product
2. that we are trustworthy
3. that we're relatable

Style and Concept

What package graphics design styles do you like?

Simple, clean design with an element of personality

Tom's Roasting Company
Madcap
Sardinha sardines
Einstk Icelandic Beer Company
Fort Point Beer

What colors do you want to see in your package graphics design?

We are open to suggestion. We would like it to fit with our overall brand look and feel.

What colors do you NOT want to see in your package graphics design?

Don't want to rule anything out

What adjectives should best describe your package graphics design?

trustworthy
humble
focused
elegant

What content must be included in the package graphics design?

We would like to keep it simple. I will include content with files that I upload.

Do you have additional info or links you'd like to share?

I am uploading the dieline for the bag and also including one that has a working design. Feel free to use all of the elements in that design for a redesign. We would like the text and logo to be on the final design. The background pattern is used in several of our other branding so it would be great to incorporate it somehow, but we are not tied to it and open to anything else that works with our overall look and feel. I have included other branded elements for reference. Again, feel free to veer from them as long as it will tie in somehow.

Materials

Contract
Files

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