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Business Info

Business Name

BornFit

What do you do?

We are working with a client to produce a design for stylish event merchandise (women's activewear) for their race series, Wine Country Half Marathon. www.destinationraces.com

List the size requirement(s) for your clothing design

Variety of sizes - It may be left chest or front center etc. - various locations

Target Audience

What is your industry?

Women's running apparel/event merchandise

Describe the target audience for your clothing design

The race series is geared toward the active woman, average age 25 - 65

What 3 things would you like to communicate to your audience through your clothing design?

Feminine/hip designs with subtle wine, running themes - We are not looking for a running shoe with grapes etc.

Style and Concept

What clothing design styles do you like?

The active wear company Athleta, www.athleta.com

How many colors should be used in the design?

2 to 4 colors

What colors do you want to see in your clothing design?

Have not choosen color or style of merchandise so the art needs to be designed for a variety of pieces in different colorways.

What colors do you NOT want to see in your clothing design?

Refer to above

What adjectives should best describe your clothing design?

Fashion-forward, confident, inspiring, feminine and unique, www.bornfit.com

How will you use the clothing design?

The logo will be placed on a variety of styles, colorways and location

What must be included in the clothing design?

N/A

Do you have additional info or links you'd like to share?

www.destinationraces.com, www.athleta.com, www.bornfit.com

Materials

Contract
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