What do you do?
We are working with a client to produce a design for stylish event merchandise (women's activewear) for their race series, Wine Country Half Marathon. www.destinationraces.com
List the size requirement(s) for your clothing design
Variety of sizes - It may be left chest or front center etc. - various locations
What is your industry?
Women's running apparel/event merchandise
Describe the target audience for your clothing design
The race series is geared toward the active woman, average age 25 - 65
What 3 things would you like to communicate to your audience through your clothing design?
Feminine/hip designs with subtle wine, running themes - We are not looking for a running shoe with grapes etc.
Style and Concept
What clothing design styles do you like?
The active wear company Athleta, www.athleta.com
How many colors should be used in the design?
2 to 4 colors
What colors do you want to see in your clothing design?
Have not choosen color or style of merchandise so the art needs to be designed for a variety of pieces in different colorways.
What colors do you NOT want to see in your clothing design?
Refer to above
What adjectives should best describe your clothing design?
Fashion-forward, confident, inspiring, feminine and unique, www.bornfit.com
How will you use the clothing design?
The logo will be placed on a variety of styles, colorways and location
What must be included in the clothing design?
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