• Award$1600
  • Entries919
  • Creatives113

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Business Info

Business Name

Nine West

What do you do?

This project is hosted by Nine West, one of the most popular brands for chic, affordable fashion around the world.

List the size requirement(s) for your clothing design

There are no size requirements as Nine West is looking for graphic patterns to be applied to various different products. So present your pattern in any size, shape or form you like.

Target Audience

What is your industry?

fashion

Describe the target audience for your clothing design

Nine West is a fashion wholesale and retail company best known for quickly translating runway trends into styles attainable by mass consumers. Initially founded as a fashion footwear brand, Nine West has since expanded into handbags, sunglasses, leg-wear, outerwear, jewelry, belts, watches, cold weather accessories, hats, scarves, wraps, and eyewear.

What 3 things would you like to communicate to your audience through your clothing design?

Nine West has identified 3 themes for its Spring fashion line:

New Military (Mixed materials and textures create a new camo that is both romantic and heroic)
- An essence if independence among an army of many
- Survival of the season
- Oversized and embellished
- Deconstructed and tattered

Living Color (A natural atmosphere of supercharged colors and prints, giving bold statements a place to call home)
- Natural and exotic appeal
- Multi-colored accents
- Tropical/rainforest/jungle

Under The Sea (Influenced by creatures of the sea, the watery palette creates a world full of life)
- Abstract Prints
- A utopia beneath the sea
- Color and material interest bring a fresh appeal
- Island inspired

Style and Concept

What clothing design styles do you like?

Please visit http://www.ninewest.com

How many colors should be used in the design?

There is no certain number required.

What colors do you want to see in your clothing design?

Follow the 3 themes: New Military, Living Color, and/or Under the Sea.

What colors do you NOT want to see in your clothing design?

The colors should fit into the three themes (New Military, Living Color, and/or Under the Sea).

What adjectives should best describe your clothing design?

chic, affordable fashion

How will you use the clothing design?

Nine West will potentially feature the patterns on products such as rain boots and t-shirts.

What must be included in the clothing design?

At least one of the three themes (New Military, Living Color, or Under the Sea) must be represented.

Do you have additional info or links you'd like to share?

http://www.ninewest.com

Materials

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