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Business Info

Business Name

Nova Sneakers

What do you do?

I'm in the process of creating a sneaker company, and want help prototyping a first pair of shoes to be manufactured.

List the size requirement(s) for your clothing design

No specific size requirements - I will need final files that I can show to a supplier in order to have them create the shoes. Textures in the image will help (mesh, cotton, shiny/scaly textures, etc.)

Target Audience

What is your industry?

Men's shoes

Describe the target audience for your clothing design

Looking to appeal to an urban, male audience, likely between the ages of 16-35. I want fun and colorful shoes that express the person's desire to be trendy.

What 3 things would you like to communicate to your audience through your clothing design?

Footwear is a huge extension of your personality. Many shoe brands are just beginning to embrace the idea that all shoes need not be black, white, or brown. I am building a brand based upon the emotion and style that can be conveyed with a simple pair of sneakers.

Style and Concept

What clothing design styles do you like?

I would like the sneakers to be a bit more sporty than skater. I will post some links to pairs I really like, but brands that are good: Onisuka Tiger, New Balance Classics, Nike Dunks to name a few. Here are some personal favorites:
http://store.diesel.com/DIESEL/detail/co...
http://store.diesel.com/DIESEL/detail/co...
http://www.onitsukatiger.com/es-es/colle...
http://www.zappos.com/new-balance-mt20-o...
http://www.zappos.com/new-balance-mr1400...
Feel free to browse through the New Balance catalog to see how well they've begun designing different classic shoes. http://www.newbalance.com/lifestyle/the-...
Also check out Jump shoes if you're able to find them online.

How many colors should be used in the design?

3+

What colors do you want to see in your clothing design?

Really flexible here, I will direct color palettes as the project goes on.

What colors do you NOT want to see in your clothing design?

Fine with any and all colors as long as they compliment well.

What adjectives should best describe your clothing design?

Bright, fun, stylish, hip, edgy, exciting

How will you use the clothing design?

I plan to have the shoes manufactured in the upcoming months and will likely want to work with the winning designer on a few future projects as I'd like to have a full line of sneakers and high tops.

What must be included in the clothing design?

I don't have a permanent logo yet and this is on purpose. The name, Nova, lends itself to an explosion - a supernova or great release of cosmic energy. I have a feeling something similar will need to be incorporated into a logo eventually, but I haven't settled on anything yet.

Do you have additional info or links you'd like to share?

All the links for checking out shoes are up top. There are several brands currently in this space across clothing, but Nooka watches are another of my favorites. Google colorful sneakers and you'll find a lot of inspiration!

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