What do you do?
Goodshop is the company that makes you feel good about your online shopping. We provide the best coupons and deals at thousands of stores (including Amazon, Apple, Target, Petsmart, Sephora and more!) AND a percentage of virtually every purchase goes back to your favorite charity or school.
To date Goodshop has raised more than $11 million for causes ranging from the American Cancer Society to local dog shelters and high schools.
What is your industry?
Describe your audience
Anyone who will shop online this holiday season and is on social media
What 3 things would you like to communicate to your audience through these materials?
We are interested in coming up with a viral social media campaign encouraging people to use Goodshop for their holiday shopping. Our idea is that people will post something like the sentence below on facebook:
@EricaHennes, your gift from me will help save a dog @aspca this year! Pay it forward. Who are you getting a gift for and what cause will it support? #goodshopsunday www.goodshop.com
Basically...we want people to pledge to buy one gift this year via Goodshop that gives back to a cause they care about. And then get the person they say they are giving it to to do the same for someone else. For instance, then I would write:
thanks @ericahennes. I am going to give a gift to @johndoe that helps feed a child @unicef #goodshopsunday www.goodshop.com
The url will take them to a specific page we will create for this campaign.
The words we have used above are, as you can see, boring. We are looking for someone to make it more compelling.
How do you intend to use these marketing materials (print, web, etc.)
We will use this on facebook and other social media
Style and Details
What do you need done?
see above. this is a social media post
What content must be included?
What character, tenor or spirit do you want to convey?
can be anything -- fun, funny, heartwarming,
What is your required length in words or pages for these marketing materials?
a good facebook post
Do you want to include additional info?
all is included above
No Files Added