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For $250 they received 6 writing concepts from 5 designers!

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Starts:15-Nov-10 9:08 p.m. GMT

Ends:22-Nov-10 9:08 p.m. GMT


Award 1: $250, was awarded to tomgski




Preview: crowdSPRING Contract


File 1: Crowdspring_--_new_yea... (26.0 KB)

Uploaded on 15-Nov-10 9:07 p.m. GMT

Creative brief

Business Name

Women's Link

What do you do?

Newsletter for working women

What is your industry?


Describe your audience

Working women in the U.S. and Canada -- all ages, all industries, all walks of life.

How do you intend to use this newsletter (print, email, web, etc.)?

for publication in e-newsletter plus archive will go online. Could appear in other advertising as well.

What 3 things do you want to communicate to your audience through this newsletter?

See below for details. Also see attached word file.

Do you have a title for this newsletter?

Why New Years’ Resolutions Often Don’t “TAKE” …and how to make sure your 2011 resolutions do!

What information MUST be included?

(writers – you don’t have to cover it all – just providing some samples so you know what I had in mind for the types of things that would be appropriate for this type of an article).

*Every year in January, many people reflect on how their lives could be better if they’d make a change. Many take the step of a resolution … which areoften abandoned by mid-February. If you really want to change … here’s advice that will help.

*Do you know why you made the resolution? What are you hoping will be better once you make that change happen? Have an honest conversation with yourself … and be realistic about what the change will do for your life. If you need to “rethink” the resolution – that’s fine. There’s nothing magical about January 1 … there’s always time to change.

*Once you’re really doubly 100% positive you want to make the change – then you have to figure out how you’re going to make the change. What are you willing to do differently that you’ve never done before? (if you always do what you’ve always done, you’ll always get what you always got … so you got to do something different!)

*Make sure you make a commitment to your resolution every day … and perhaps even multiple times every day! You can’t let what’s most important to you get lost in the chaos of your routine. If you want to change, you’ve got to want it every day …and be willing to tolerate the discomfort involved.

*Set a realistic plan for getting there, including …
*How do you plan to motivate yourself?
*Where are you going to get the help you need from others?
*How are you going to handle setbacks and obstacles?

Biggest mistakes people make:
• Wanting to do too much too fast – and then giving up
• Too much or too little flexibility in the plan
• Not doing enough to “fan the fire” – so the desire burns out
• Belittling small steps toward the goal – and berating themselves harshly for small missteps Be kind to yourself while still holding yourself accountable
• Blaming failure on anyone or anything. Own the goal! “If it’s to be, it’s up to me!”
• Being unrealistic about what you’ll get when you get the goal – getting down to a svelt 125 does not mean Prince Charming is going to be knocking on your door!

What character, tenor or spirit do you want to convey?

This is a "how to" article ... please offer solid advice, clear direction, practical examples, and clear "how to's" for what to do to make sure the readers understand how to make their resolutions stick this year.

What is your required length in words or pages for this newsletter?

400-700 flexible -- can go over or under by some.

Do you want to include additional info?

See attached word file.