What do you do?
Newsletter for Working Women
What is your industry?
Training / Education
Describe your audience
Working Women in North America
How do you intend to use this newsletter (print, email, web, etc.)?
Primary purpose: For the December Edition of the Women's Link Newsletter. Email newsletter and post on the Web. Could be shared with seminar participants as well. Could end up in a blog post, or used in social media
What 3 things do you want to communicate to your audience through this newsletter?
1. The best gifts of the holiday season are rarely those that can be purchased with credit and cash.
3. You have special gifts and talents that only you have. Share them with others this holiday season. (Give some examples)
2. Your love, kindness, friendship, support, and caring means more to people than anything you could ever buy in a store. So don't cheat people by only giving things you can wrap ... think about ways to put some of "you" in your gift giving this year.
Style and Details
Do you have a title for this newsletter?
working title: The Best Gift of the Season: The Gift of Yourself (open to other titles)
What information MUST be included?
See 3 things above.
One note: we don't want to put pressure on them to spend a lot of time ... cause they're probably already short on time. And, we don't want to make them feel guilty if they can't come up with a great creative idea ... so it would be helpful if you could suggest specific things people could do.
What character, tenor or spirit do you want to convey?
Inspirational -- kind -- warm -- loving tone
What is your required length in words or pages for this newsletter?
400-600 words (can run a little under or over)
Do you want to include additional info?
none -- want to leave this open to the writer to fill in the details and to come up with a creative angle for this article
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