What do you do?
What is your industry?
Describe your audience
How do you intend to use this newsletter (print, email, web, etc.)?
for the e-newsletter ... will appear in archives on our web sites as well
What 3 things do you want to communicate to your audience through this newsletter?
Lots of women walk into the holidays worried about food. I want to give them ideas for how to stay strong -- and eat right without regrets. These could be what they eat -- or ideas for what they can do to mentally prepare themselves for holiday temptations. Advice needs to be practical
Style and Details
Do you have a title for this newsletter?
Working Title (would like ideas for a better title): How to Enjoy Holiday Feasts Without Packing on the Pounds
What information MUST be included?
I'm leaving the content up to you -- I'm sure there are tons of tips out there that could help people. I just need for the content to be original -- to relate to the person who is worrying about it -- and to be helpful and practical while offering a fresh perspective (eat carrots isn't all that helpful).
What character, tenor or spirit do you want to convey?
Be funny and playful -- as though you're having a really fun conversation with a close friend.
What is your required length in words or pages for this newsletter?
300-600 words. Can go longer if you need the space -- doesn't have to
Do you want to include additional info?
No -- that sums it up -- feel free to ask me questions if you have any.
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