• Assured$1000
  • Entries448
  • Creatives50

Updates

newestoldest

There are no client updates at this time.

Background

Industry

Retail

About Your Company

We design, make, and sell trendy high quality fashion clothing for young adults from 21-50 years old. This will be a new online retail store and prices will be extremely inexpensive. We will be competing with retailers like H&M, Zara, Forever 21, Boohoo, Topshop, ASOS, and Nasty Gal. We are looking for one strong name brand that we can use for the name of the company, the URL, and the name of the clothing brand itself. This name brand should be unisex, easy to read and remember. The main customer market will be in the US, however we will be shipping worldwide.

Execution

URL required
  • .com

Target Audience

Our audience is young in the 20's and 30's. The gender is for both men and women, the location is in the United States and Canada mainly but we will also be shipping to Europe and Latin America as well very soon. Income is anyone able to buy something online. Lifestyle would be fashion conscious, young, fun, high-energy individuals looking for style. But they don't want to get hit with a huge price tag. They can wear the goods and be trendy but as soon as the trends change they won't feel badly donating their old clothes and buying something new because of the great deals. The concept is good quality, inexpensive fast fashion.

Competitors
  • www.inditex.com

    Inditex, the biggest fashion group in the world, operates over 7,200 stores in 93 markets worldwide. The company's flagship store is Zara, but it also owns the chains Zara Home, Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius and Uterqüe.

  • www.hm.com

    H&M is the 2nd largest clothing retailer in the world. H&M is a Swedish multinational clothing-retail company, known for its fast-fashion clothing for men, women, teenagers and children. H&M and its associated brands operate in 62 countries with over 4,500 stores. Some of the other brands it ownes are COS, & Other Stories, ARKET, FaBric Scandinavien AB, Cheap Monday, Monki, and Weekday.

  • www.fastretailing.com

    They own a brand called Uniqlo, basicaly the GAP of Japan. They also own J Brand, Theory, Helmut Lang, and Comptoir des Cotonniers.

  • www.boohoo.com

    Boohoo.com is a UK-based online fashion retailer, aimed at 16-24 year olds. Boohoo was founded in 2006 by Mahmud Kamani and Carol Kane, who are joint chief executives. Boohoo also runs boohooMAN.com, PrettyLittleThing.com and NastyGal.com, all of the brands are targeted at 16-24 year olds. In April 2017, Boohoo announced that its profits had almost doubled to £31 million on sales up by 51% to almost £300 million. When the company was floated on the stock market in 2014, it was valued at £560m, and is worth about £2 billion as of April 2017.

Creative should NOT use

We don’t want anything involving negative words, drugs, alcohol, death, violence, hate, or war etc. We want the name to be positive, clean, and family friendly.

Favorite taglines

Dress like you're already famous. Style is the best way to say whom you are, without having to speak. In order to be irreplaceable one must always be different. Fashions fade, but style is eternal. Cinderella is proof that a new pair of shoes can change your life. If you can’t stop thinking about it…buy it. Fashion is what you’re offered by designers, style is what you choose. Confidence is the best fashion accessory. Fashion is a language that some know and some can learn, but some never speak. Everyday is a fashion show and the world is your runway. Your closet should tell the story of who you are, and be a collection of what you love.

Tone/voice

Friendly, casual, warm, How’s it going vs. How are you Sir.

Top 3 Things

Sexy, trendy, fun

Additional Info

apple, nike, chef's table, hans zimmer, jackson pollock, scala & kolacny brothers, amazon, facebook, mars one, youtube, marvel, the last jedi, richard neutra, achille castiglioni.

Materials

Contract
Files

No Files Added

Unknown content type