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Business Info

Business Name

F&P

What do you do?

this will be for a public Transportation company.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Other

Describe your audience

2 targets. 1. Employers who want to offer benefit of a discounted bus pass to their employees ($10 discount on pass) and 2. Employees who could benefit from riding the bus instead of driving to work. Demographic: male/female, working class. This would save them money (gas, wear on car, possible parking expenses). plus reduce stress/easy (traffic, parking, car working...) Most would be for those working in city and probably paying something for parking.

What 3 things do you want your product name to communicate to your audience?

- It is a company perk/benefit
- Easy (less stress of traffic, parking...)
- Save Money (gas, wear on car, parking..)

List the names of your top three competitor products

Go-To-Card
PERC
Smart Card

Style

What character, tenor or spirit do you wish to convey?

Benefit to employees - economically and ease

Are there any words or phrases you like?

I like benefit and easy but not sure I want them in the name

Are there specific words or phrases you don't like?

Passport
Trip

Do you want to include additional info?

This is new in that it is now a larger service area - combining 2 bus services into one

Materials

Contract
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