What do you do?
this will be for a public Transportation company.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Describe your audience
2 targets. 1. Employers who want to offer benefit of a discounted bus pass to their employees ($10 discount on pass) and 2. Employees who could benefit from riding the bus instead of driving to work. Demographic: male/female, working class. This would save them money (gas, wear on car, possible parking expenses). plus reduce stress/easy (traffic, parking, car working...) Most would be for those working in city and probably paying something for parking.
What 3 things do you want your product name to communicate to your audience?
- It is a company perk/benefit
- Easy (less stress of traffic, parking...)
- Save Money (gas, wear on car, parking..)
List the names of your top three competitor products
What character, tenor or spirit do you wish to convey?
Benefit to employees - economically and ease
Are there any words or phrases you like?
I like benefit and easy but not sure I want them in the name
Are there specific words or phrases you don't like?
Do you want to include additional info?
This is new in that it is now a larger service area - combining 2 bus services into one
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