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Business Info

What does your company do?

Repurposes wooden siding and bead board wood from abandoned houses in the Projects to create a product line consisting of wooden frames, crosses, ornaments, candle holders, etc.... for sale to the general public through the internet and various retail sites.

Do you require that a .COM or other URL be available for the new name?

yes

Target Audience

What is your industry?

Retailing

Describe your customers

Middle to high income housewives, decorators, retail shops, online shoppers, non-profit / charitably minded people.

What 3 things do you want your company name to communicate to your customers?

Buy Wood - Do Good. 100% of our product sales benefit the non-profit inner city ministry, HIS Bridgebuilders, whose purpose is urban restoration.

Buying our wood products will help lower income people train for and find jobs in a variety of industries

Our product are made from reclaimed wood from some of the very neighborhoods our ministry serves and are professional in appearance and construction

List the names of your top three competitors

Living Wood Designs
Urban Tree Salvage
Wood from the Hood

Style and Concept

What character, tenor, or spirit do you wish to convey?

Quality, Finished, Refined.

Are there any words or phrases you especially like or hate?

Really like the phrase UrbanWood but it is taken. Thought of UrbanHood Wood but some felt it was a bit suggestive....

Do you have other info you want to share?

This work is part of the HIS BridgeBuilders ministry which focuses on Urban Transformation in very low income areas. Some tie in with that name would be nice but it must have a quality ring about it and not sound "religious" or trite.

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