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Business Info

What does your company do?

The name is for a women's Brazilian Jiu-Jitsu kimono (gi) and athletic apparel company. Brazilian Jiu-Jitsu is a martial art that has its roots in Japanese Jiu-Jitsu, but is now a worldwide sport.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Retailing

Describe your customers

The kind of woman the brand would speak to is the kind that is sophisticated, confident and fearless. She is in charge of her life, and she does not limit herself based on the perceptions of others on how she should or should not be. She does not wear pink. She has a classic, timeless style. And she would be ready to kick some ass if necessary.

What 3 things do you want your company name to communicate to your customers?

Sophisticated. Confident. Female.

List the names of your top three competitors

Fenom Kimonos (http://www.fenomkimonos.com/)

Style and Concept

What character, tenor, or spirit do you wish to convey?

Sophisticated. Confident. Bold. Fearless.

Are there specific words or phrases you do not like?

"fight like a girl"

Are there specific words or phrases you like?

We're pretty open to see what people can come up with.

Do you have other info you want to share?

The name should be catchy, and no more than two words. One word names are preferable. Maybe something that speaks to a being a female warrior or leader.

Materials

Contract
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