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Business Info

What does your company do?

This new online retailer will provide corporate fashion to young women (22-40 year old) in the corporate world. Our products will mainly be tailored suits and shirts for workplace use. Our look will be professional but will also celebrate femininity. Customers will order from our website and their product will be custom made for them to create a superior fit that will give them confidence in a professional setting.

Do you require that a .COM or other URL be available for the new name?

This is not too important.

Target Audience

What is your industry?


Describe your customers

Our main customer group will be young women (22-40 year old) in the corporate world. Our customers will be intelligent, tech savy, and they will have class. Our customers will be looking to dress professionally but also embrace their femininity in an understated and stylish way.

What 3 things do you want your company name to communicate to your customers?

1. Our brand is an authority on style and customers can be confident that they are buying style, not just a garment.
2. That our brand and style is new and refreshing
3. Confidence and success without being too serious - although perhaps this slightly carefree attitude would be better relayed to the customers through imagery than through the name of the brand)

List the names of your top three competitors

There are currently no online tailored women's corporate wear retailers with the same style that we would like to convey. The product we will be selling is this:


Style and Concept

What character, tenor, or spirit do you wish to convey?

See the "what 3 things would you like your company name to communicate to your customers?" above.

The character, tenor and spirit we would like to convey is well reflected in these websites (although remember that the product OUR BRAND will be selling is WOMENS CORPORATE WEAR:

http://www.suitsupply.com (this name is not great but their style is)
http://www.indochino.com (excellent sense of being an authority on fashion)
http://www.mrporter.com (excellent sense of being an authority on fashion)
http://www.annefontaine.com/en/lookbook/... (this is an example of the femininity we would like our brand to reflect)

Are there any words or phrases you especially like or hate?

not particularly

Do you have other info you want to share?

Please see the uploaded images to get more of a sense of the brand we are creating.



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