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Business Info

What does your company do?

This is a start-up.
The company offers a testosterone screening service for men and treatment for those who need it.
We have the only point of care test in the UK (ie you don't have to have blood drawn. The test can be done in the office and results of levels are available in 10 minutes)
The medical director is a world recognised urologist, currently scientific chair of the world congress.
Optimised testosterone levels result in increased libido, stronger more frequent erections, decreased fat around the middle, increased lean muscle mass, more confidence, motivation and happier disposition, better sleep, stronger bones, better memory...

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Health Care and Biotech

Describe your customers

35- 65 year old (mostly)Englishmen. Competitive, aspirational, ambitious, well educated, tending to be type A personalities.
Probably working in finance.
Probably time poor and not overly price sensitive.

What 3 things do you want your company name to communicate to your customers?

State of the art/best medicine they can get

List the names of your top three competitors

The Wellman Clinic
Centre for Men's Health
The London Clinic

Style and Concept

What character, tenor, or spirit do you wish to convey?

This is not a fad - this is what men should be doing to take care of themselves and be their best.
The tone should be conversational, yet authoritative - that of a trusted expert in the field.
It should be dignified, but not necessarily conservative.
It can't be vulgar, but could allude to sexual prowess - much more George Clooney than Liam Gallagher

Are there specific words or phrases you do not like?


Are there specific words or phrases you like?

no - I'm open to suggestions

Do you have other info you want to share?

no other information



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