Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
Retirement Plan Services: fiduciary services, choosing investment products and educating plan participants.
Do you require that a .COM or other URL be available for the new name?
The name does not need to be specific to the URL
What is your industry?
Describe your customers
Centers of influence in small professional service (e.g. attorneys, doctors, etc) offices. This could be business owners, general counsel, ERISA lawyers or CPAs. Small businesses include those with revenues between $2 million and $50 million.
What 3 things do you want your company name to communicate to your customers?
Style and Concept
What character, tenor, or spirit do you wish to convey?
Welcoming, global, green, modern, catchy, different than a traditional financial advisor
Are there any words or phrases you especially like or hate?
Do you have other info you want to share?
Here is an example of company doing something similar. I am not too fond of their name, but I love the website and the modern approach: http://www.humaninvesting.com/
We also may eventually expand beyond retirement services so not sure we want to include "retirement" in the name.
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