• Award$200
  • Entries92
  • Creatives27

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Background

Industry

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About Your Company

We're building a mobile app that addresses and explores the partisan divide in U.S. politics. The app enables people from both sides of the political spectrum to discuss and debate current events. Users are identified by their partisan affiliation (red or blue), and the app includes a crowdsourced scoring system that elevates users with the ability to communicate effectively with people on both sides. (You might call it competitive bipartisanship.) In the broadest terms, we're trying to forge a community made up of people who strongly disagree with each other, but who nevertheless come together in an effort to understand and engage with one another.

Execution

Target Audience

Anyone interested in U.S. politics

Competitors
  • https://www.micgoat.com/

    micgoat isn't really a direct competitor, but we have a similar vision

  • https://brigade.com/

    brigade takes a very different approach, but is political, not really a competitor, but in the same vein of thought

  • https://www.countable.us/

    countable isn't a direct competitor either, but they are doing things in the political space, so they are another reasonable example of what the space looks like

Creative should NOT use

nothing silly, we are trying to address the divide that exists in US poitics from a new direction. nothing cheesy or touchy feely

Tone/voice

tackling serious issues in a fresh, innovative & playful manner; keeping a sense of humor about it all without being silly​

Top 3 Things

debate
reconciliation
community

Materials

Contract
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