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Business Info

What does your company do?

We are a company that helps consumers sell their home without the need of a real estate agent. We guide them through the process and provide them with information on what they should do, provide recommendations on who they should hire, and advertise online for them.

Do you require that a .COM or other URL be available for the new name?

Any reasonable URL.

Target Audience

What is your industry?

Real Estate and Construction

Describe your customers

Generally over 35 years old, 75% married, all ethnicities, Californian, they are home owners, they are willing to try new things, a little frugal, they are generally comfortable with technology but don't necessarily want to try the bleeding edge stuff, they are willing to learn and do things themselves.

What 3 things do you want your company name to communicate to your customers?

1) You will save a lot of money
2) You don't have to be an expert
3) You are not alone

List the names of your top three competitors

- redfin.com
- forsalebyowner.com
- owners.com
- fsbo.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

- Trustworthy/Dependable
- Easy Going
- Secure/Safe

Are there any words or phrases you especially like or hate?

Like: Egg, Nest, Trade, Sell, Sale, Owner, Step-by-step, Empowered, DIY, Save Money, Comfort, Trust, Help, Guide, Community, Expert Help, Painless, Umbrella
Don't Like: FSBO, For Sale By Owner, Tough, Hard Work, A lot of time

Do you have other info you want to share?

We have a site currently at ownercanvas.com. Please take a look for inspiration. We are looking to rebrand this.

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Contract
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