What does your company do?
Startup company that will have an internet/web platform for companies to hire or contract employees, mostly college students. It can be for classic internships or other jobs that would be good for college students or recent grads. All jobs require specialized knowledge that would relate to a field of study (e.g., marketing, computer programming, accounting, web development) so jobs unrelated to a field of study (e.g., waiter, store clerk, pizza delivery) are excluded.
Do you require that a .COM or other URL be available for the new name?
Yes, .com must be available. Strong bias toward fully available .com name, but a great name for sale as a premium domain name up to $2,500 is okay. Maximum of 2 words, and should be no more than 13 letters. No hyphens, special characters, or incorrect spellings (e.g., no Kars or Carz).
What is your industry?
Describe your customers
There are two sets of customers:
1. Employers: mostly small and medium businesses (1 to 1000 employees), or startup companies. They need skilled workers but at affordable rates. They mostly won't have a formal college intern program.
2. College students and recent graduates looking for work experience that will help them get a job in their field when they graduate.
What 3 things do you want your company name to communicate to your customers?
It should convey 1 or more of the following:
1. That it relates to hiring workers or hiring and contracting workers.
2. That it relates to college students and/or college interns.
3. Quality and/or Value
List the names of your top three competitors
a) Intern specific job boards: InternMatch, Youtern, CollegeRecruiter;
b) General Job boards: Indeed, SimplyHired, CareerBuilder;
c) Outsourcing platforms: elance, odesk, freelancer
Style and Concept
What character, tenor, or spirit do you wish to convey?
a) Requirement: It should not sound unprofessional. It should appeal to businesses who won't want to go to a silly sounding website.
b) Useful (but not required): A Clever play on words. Or something that sounds cool or hip to students without sounding unprofessional to businesses.
c) Useful (but not required): A name that gives a good idea of what the site is for. For example with job boards: CareerBuilder rather than Monster. That would mean something using the key words listed below or other relevant words.
Are there any words or phrases you especially like or hate?
Some key words that could be included (but by no means required) are the following:
hire, job, work(er), resource, labor, employ, SMB (small and medium businesses), student, scholar, college, academy, career, intern.
Do you have other info you want to share?
Domain name availability is the biggest constraint so creativity/cleverness will help here.
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