• Award$250
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LET ME TELL YOU ABOUT US:

We're a company that provides residential network services (ResNets) to on-campus housing facilities at colleges and universities. Our core services include:

- High-Speed Wired and Wireless Broadband

- Digital Cable and Video-via-IP services (IPTV)

- Digital Phone (VoIP)

- Broadcast Messaging (Emergency Alert)

- 24-hour support for students

Other services, such as classroom lecture streaming, on-demand video, etc may come and go as we see a need in the market.

HERE IS WHAT WE NEED:

We're looking for a single brand name that we can use to market our network of services. These are the ideas that are central to what we would like to communicate. Our services are:

- a one-stop solution

- complete communication

- comprehensive

- holistic

- fully integrated/converged

- exclusive to higher education

- designed with students in mind

Our main marketing messages to our target audience are (roughly):

- "We take over everything related to the student network and let you focus on core academic goals"

- "You didn't join IT to be a student ISP. Let us do that for you and get back to your real job."

We would use the brand in this sense. "With a/the _________ by OurCompany, you can get back to the business of Information Technology and let us handle the rest."

OUR TARGET AUDIENCE IS:

Primary:

Chief Information Officers (CIO's) at colleges & universities

Information Technology decision makers

Secondary:

Chief Housing Officers (CHO's)

Chief Business Officers (CBO's)

University Presidents

WE LIKE THESE EXAMPLES:

Brands that communicate ideas similar to what we're going for are Cisco and Verizon.

A few examples of existing brand names that we like are "The Collegius System" and "The Human Network" .

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

We're wide open.

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