• Award$200
  • Entries299
  • Creatives98

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Business Info

What does your company do?

This product is a terrific proprietary cleaner/detergent (liquid) used by companies who manufacture solar cells. Our company has been making specialty cleaners for over 75 years and goes to market as an expert in the industries we serve.

Do you require that a .COM or other URL be available for the new name?

Nice, but not necessary.

Target Audience

What is your industry?

Specialty chemicals/materials

Describe your customers

Our target audience are manufacturers of solar cells - crystalline silicon or thin film. Might also be suppliers of substrates (glass, stainless steel) to the same.

What 3 things do you want your company name to communicate to your customers?

1. For solar/photovoltaic (PV) industry (green/renewable etc)
2. It's a cleaner
3. Can also be used for optics

List the names of your top three competitors

Top 3 competitive products
PV 160
Helios
Liquinox

Style and Concept

What character, tenor, or spirit do you wish to convey?

Chemicals are serious BUT this an exciting, emerging field.
Can't be flip, but can be progressive sounding.

Are there any words or phrases you especially like or hate?

Like couch. Hate sofa.
Like pants. Hate trousers.
Like wet. Hate moist.
Like ham. Hate lunch meats.
(Does this really help?)

Do you have other info you want to share?

Nothing else.

Materials

Contract
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