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Business Info

What does your company do?

14,000 square foot warehouse outlet store open to the public since 2005. 50+ brands. Well-known designer brand names and private labels. 30-80% off retail everyday. Lowest prices guaranteed. Average suit price $150. Average shirt price $20. One-stop shop shopping. Men's suits, tuxedos, tuxedo rentals, dress shirts, ties, dress shoes, boy's suits and tuxedos, clergy robes, clergy shirts, cologne, loungewear. Slim fits (Prom Dance), business styles, "church" fashion, security-related uniform. Alterations done by expert tailors on premises for an extra charge.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Retailing

Describe your customers

Gender: 80% Male, 15% Female, 5% Transgender
Location: 80% 10 Mile Radius, 20% >10 Mile Radius
Age: 17-18 (Primarily prom), 18-35 (Primarily Interviews and Weddings), 36-70 (primarily Church and events)
Race: African-American 50%, Latino-American 20%, White 15%, 10% Asian 5% Other
Religions: Christian 50%, 20% Catholic, 10% Mormon, 20% Other/None
Occupation: Local government 40%, Large corporation employee 20%, Small business employee 10%, Small business owner 10%, 20% Unemployed (high school, college)
Education: High School or equivalent 40%, College 30%, Some College 20%, Masters/Doctors 10%

What 3 things do you want your company name to communicate to your customers?

1) Massive warehouse selection
2) Outlet pricing
3) Outstanding service
We are a one-stop shop for all men's clothing needs

List the names of your top three competitors

3 Day Suit Broker
Hollywood Suit Outlet
Men's Wearhouse

Style and Concept

What character, tenor, or spirit do you wish to convey?

Somewhat business-like, sophisticated, easy to remember

Are there specific words or phrases you do not like?

Discount
Store
Sale

Are there specific words or phrases you like?

"Warehouse" is preferred but not mandatory

Do you have other info you want to share?

Suit & Tux Warehouse

Materials

Contract
Files

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