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Business Info

What does your company do?

Our company sells health and beauty products made from noni, a tropical fruit that is known for its high antioxidant and healing properties. Noni has been used in Asia for centuries as traditional medicine.

We currently have a facial soap which is effective in reducing skin blemishes, wrinkles and pigmentation. We will be extending the range to include toner, facial lotion, etc at a later stage.

We also have a noni health supplement/enzyme which improves overall health, aids recovery and is high in antioxidant.

Do you require that a .COM or other URL be available for the new name?

Yes please, we require a .com URL, but would consider other URL if appropriate

Target Audience

What is your industry?

Health and Beauty

Describe your customers

Our customers are women between the age of 35-60 who are looking for a natural and holistic alternative to health and beauty. They are looking for ways to improve their overall health and maintaining their youth is a key focus for them.

They would have at least a high school diploma and would be considered middle-class or above.

We are hoping to launch this brand globally, so the brand name would need to be understood in different languages.

What 3 things do you want your company name to communicate to your customers?

Trust in our brand - that we will deliver what we promise
Natural - our products do not contain any nasty stuff! It's 100% natural
Luxury - we are more expensive than your off-the-shelf beauty products, but it's worth it!

List the names of your top three competitors

Tahitian Noni Products

Style and Concept

What character, tenor, or spirit do you wish to convey?

If our brand is a person we would describe her as elegant, zen, confident

Are there any words or phrases you especially like or hate?

Nothing that is too gimmicky, tacky or sales-y

Do you have other info you want to share?

Noni products have a bad reputation of being oversold - i.e. the claims other brands place on their products are excessive (cures cancer!). There are many scientific studies that support these claims but as an ethical company, we want to ensure that we present our brand in a professional manner and am NOT sales-y or tacky.

Noni products are mostly sold online or via direct sales company, which tend to be very gimmicky (buy 1 and you get 5 free!) and sales oriented. We are the exact opposite - there is no obligation, buy only if you feel that this is the right product for you. We're only here to help provide the necessary information for you to make the final decision.

For those who appreciate the benefits of noni, we promise that we will deliver a product that is 100% pure and natural - without any nasty stuff added. We are passionate about our products and would only make products that we ourselves will use.

Our current website is www.bgo.com.my - please refer to this page for information, but as we are revamping our brand and image, please do not use this as a replacement for our brief.



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