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Business Info

What does your company do?

A U.K. based importer and distributor of independent spirits brands. We are starting out in the Vodka category but will expand beyond this in due course to Gin, Rum etc.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your customers

Our customers will be retailers (both online and offline) of alcoholic drinks. That includes large supermarket chains such as Tesco, independent retailers, specialty online stores (e.g. firebox.com) and will also include a number of chains of bars such as JD Wetherspoons.

What 3 things do you want your company name to communicate to your customers?

Professional, reliable and with a sense of fun/humour

List the names of your top three competitors

Sorry, can't give much direction here.

Style and Concept

What character, tenor, or spirit do you wish to convey?

If we could strike a balance between being "business like" but with a touch of "humour" and "wit" that would be ideal. Slightly "tongue-in-cheek".

Too serious would not reflect our brands which are aimed at a younger audience (18-30). Too humorous or silly might make it difficult to develop business with our target customers who could be large retail chains.

Are there specific words or phrases you do not like?

Not particularly, quite open minded on this. Nothing offensive or unprofessional.

Are there specific words or phrases you like?

No strong preference

Do you have other info you want to share?

Not at this stage.



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