What does your company do?
Looking for a Trade Name
We manufacture a product that is used in the plastic/coatings industry to shield products from the degrading effects of UV rays.
UV light stabilizers are used frequently in plastics, including cosmetics and films. The primary function is to protect the substance from the long-term degradation effects from light, most frequently ultraviolet light.
It basically does the same thing as suntan lotion does for your skin but this is used internally in the plastic products.
We are looking for a trade name that suggests the power to block out the harmful UV rays and protect the product.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Manufacturers of plastic products/compounds.
Describe your customers
Customer usually has a college degree in something like chemistry or chemical engineering.
Usually very risk averse and likes data to back up any decisions.
Customer usually likes to think he made the decision by rational thought rather than being sold.
What 3 things do you want your company name to communicate to your customers?
dependability, able to block out or absorb UV rays, advanced technology.
List the names of your top three competitors
Ciba (Tinuvin and Chimmasorb brands)
Cytec (Cyasorb brand)
Style and Concept
What character, tenor, or spirit do you wish to convey?
advanced technology, reliability, industry standard.
Are there any words or phrases you especially like or hate?
absorb or stabilize are ok.
Do you have other info you want to share?
product should have more of a classic feel rather than new upstart.
More Coca-Cola than Red Bull.
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