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Food & Beverage
About Your Company
We are a fairly new startup in the supplement industry looking at launching a new health and performance gaming supplement - Brain Booster for Gamers.
The vision is to have a range of brain health and performance-enhancing supplements that are easy to take in the form of a tablet/lozenge that you can suck or chew.
Stage 1 is to launch a health and performance gaming supplement for Gamers. The product will be a brain support formula, designed specifically for gamers to improve their focus and reaction time, memory, and crash-free energy as well as reduce stress levels so they can perform to a higher level during their gaming sessions.
Stage 2 will be to launch a similar type of the supplement but the more generic and mainstream performance and focus booster for young entrepreneurs and high-performance achievers who might need that extra boost during their busy days as well as look at Sleep focused booster/nootropic to help the brain rewind after bussy and stressful days and immensely improve the sleep and recovery during the night. Either after all-night gaming sessions or after a stressful day at work.
So the brand/product name should no be appealing only to gamers (although that's our main target audience) but would be great if it could also be appealing to a more general population of young/middle-aged focus and performance-driven individuals.
GAMERS and young/middle-aged focus and performance-driven individuals.
In 2020, it was calculated that women accounted for nearly 41 percent of all gamers in the United States, a slight increase over the previous year.
BUT worth to note that the majority of women tend to choose simpler games on their phones / tablets etc, so those who actually may need a supplement like this are those who take it more seriously. Play strategies, FPS, RPG games online, in teams and so on etc.
That suggests that gender split numbers for our ideal customers are more likely to be something like 90% men and 10% women between the age 18 - 40.
Today, 38 percent of U.S. video gamers are between the ages of 18 and 34, so roughly every third game enthusiast is a Millennial, with figures skewing more and more towards the younger generation with recent years.
- Slow reaction
- Problems to stay focussed
- Fatigue & tiredness
- Not able to achieve the needed results
Very gamer specific.
Also gamers specific
More generic nootropic
More generic nootropic
A store and generic
Creative should NOT use
Something silly or very generic.
The impression we would like the brand to leave is powerful and hard-hitting, something that creates excitement, awareness, and loyalty.
Top 3 Things
Modernity, excitement, strength, pride
The initial idea was to go with the name LevellUp as that pretty much describes the experience our customers would get but we feel it needs to be something more unique to stand out in the marketplace and also something that can be easily trademarked.
Few more things to keep in mind:
1. We want customers to be proud of wearing our merchandise be it a cap, hoody, or t-shirt so the name should be suitable.
2. We are looking to target a worldwide market - certainly, all English speaking countries as well as the whole of Europe but also the rest of the world later on.
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