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Business Info
What does your company do?
We are a startup business looking to source and sell (via our website) handmade toys and games. The toys and games will be sourced directly from individual crafters and artists (people who care about what they are producing) and there will be an emphasis on traditional toys and games (that parents may have played themselves when they were children). Wherever possible the items will be produced with natural and sustainable products (fabric, wood, not plastic)
Do you require that a .COM or other URL be available for the new name?
Yes, and com.au must also be available
Target Audience
What is your industry?
Baby and child toys and games
Describe your customers
Our customers are parents of children aged from 0 to around 8. They are disillusioned with the range of toys and games available at major toy retailers (made in China, predominantly plastic, lacking in imagination and beauty and design) but lack the skills or time to create toys and games themselves. They believe that what you choose to give as a gift says something about who you are and how you feel about the recipient and our website will provide them with an opportunity to select a handmade gift that is not available in stores and will only ever be produced in small quantities.
What 3 things do you want your company name to communicate to your customers?
Handcrafted with love
Artisan not commercial (no barcodes, no corporates)
Sustainable, quality, beautiful, inspirational
List the names of your top three competitors
ecotoys.com.au (focus on eco friendly rather than handmade)
playhousetoys.com.au
www.meemoh.net
Style and Concept
What character, tenor, or spirit do you wish to convey?
Child like, quirky yet looking back to traditional values.
Fun
Unique
Sustainable
Not mainstream
Are there any words or phrases you especially like or hate?
I like references to the past such as traditional nursery rhymes and classic family movies (Mary Poppins, Chitty Chitty Bang Bang etc)
I do not like references to online, eCommerce etc
The name does not have to directly describe what we are doing (selling handmade toys), rather it can be more subtle and allude to our underlying values (so it could be "truly scrumptious" (a la Mary Poppins) rather than "online traditional toys".
Do you have other info you want to share?
I have added images of some of the products we may stock
Materials
Contract
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