Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Have questions about custom Company / Product Name?
Get a free, no obligation design consultation3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Business Info
What does your company do?
Our product is a corkscrew for opening wine bottles or beer bottles. It looks like an American football referee and, when engaged, its lever "arms" go up to make the "touchdown!" sign. It is made of metal. It comes in a yellow pouch that looks like the referee's penalty flag.
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
Target Audience
What is your industry?
Food and Beverage
Describe your customers
Football fans. Wine drinkers.
What 3 things do you want your company name to communicate to your customers?
Theme: American football + wine/beer
Fun
Competition
List the names of your top three competitors
OXO, KitchenAid, Alessi
Style and Concept
What character, tenor, or spirit do you wish to convey?
Lightheartedness. Tongue in cheek is ok. It is a novelty gift. Will be used at tailgates etc.
Are there specific words or phrases you do not like?
Drunk. Wasted. Things like that won't appeal to the casual or social drinker.
Are there specific words or phrases you like?
Touchdown, score, corkscrew, points, wine, official, referee, etc. Football and wine terms are preferred.
Do you have other info you want to share?
I would prefer not to choose an acronym.
Materials
Contract
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