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Business Info

What does your company do?

Our product is a corkscrew for opening wine bottles or beer bottles. It looks like an American football referee and, when engaged, its lever "arms" go up to make the "touchdown!" sign. It is made of metal. It comes in a yellow pouch that looks like the referee's penalty flag.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your customers

Football fans. Wine drinkers.

What 3 things do you want your company name to communicate to your customers?

Theme: American football + wine/beer

List the names of your top three competitors

OXO, KitchenAid, Alessi

Style and Concept

What character, tenor, or spirit do you wish to convey?

Lightheartedness. Tongue in cheek is ok. It is a novelty gift. Will be used at tailgates etc.

Are there specific words or phrases you do not like?

Drunk. Wasted. Things like that won't appeal to the casual or social drinker.

Are there specific words or phrases you like?

Touchdown, score, corkscrew, points, wine, official, referee, etc. Football and wine terms are preferred.

Do you have other info you want to share?

I would prefer not to choose an acronym.



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