What does your company do?
Can growing food at schools make a difference?
Adam Zmick and May Tsupros would both answer "YES!!" to this question. That is why they want to start a non-profit to start educational community gardens in high-need schools.
In a nutshell, the model is similar to that of a traveling speech pathologist in which a skilled professional rotates among schools that need services once a week. However, rather than working with perhaps a dozen students each day, this specialist would work with more than 100 students and make at least an indirect impact on the whole school.
During the first part of their day, each one of these specialists would co-teach classes and incorporate material pertaining to gardening and healthy food into lessons that fit in with teachers' curricula, and in the second half of their day, the specialist would lead after-school gardening activities that included more of the labor (watering, weeding, harvesting, etc.) The specialist would also be responsible for coordinating materials for the garden and ensuring that the food produced was incorporated into student diets via cooperation with the cafeteria. The organization will be a non-profit with the explicit goal of serving high-need schools.
The purpose behind this organization is multi-fold. First, this organization will improve education outcomes for high-need schools by directly supplying students with nutritious food and teaching healthy eating habits. (Research supports this linkage.) Likewise, research also supports the link between physical activity and positive educational outcomes, and this organization would create an opportunity for students to engage in physical activity. Furthermore, this activity would take place in a more cooperative (as compared to competitive) environment than most other extracurricular activities. Creating a program that any and all students can be a part of- not just the smartest, the most athletic, or the most popular. In addition, students can enhance their connection to the outdoors. Current research says that children between the ages of 5-18 spend more than 90% of their time inside, with urban youth at the highest end of these stats. This program will help get these students outside and help them become better stewards of the environment. From a community perspective, well-kept greenery has been linked to increased property values and reduced crime In addition, this organization will help students gain valuable experience, impact the environment by reducing miles-to-plate, and create often-absent opportunities for experiential learning.
Do you require that a .COM or other URL be available for the new name?
Yes. As a non-profit, .org is probably preferable. We're open to other categories of URL, but yes, a URL is definitely needed.
What is your industry?
Describe your customers
Our revenue will come from both the schools being served and a donor base.
What 3 things do you want your company name to communicate to your customers?
Our program has many benefits: healthier students, improved educational outcomes, stronger communities, and environmental stewardship.
List the names of your top three competitors
As a non-profit, I don't think we have "competition" per se, but other organizations doing similar work worth looking at are Green Bronx Machine in NYC and Grow Dat in New Orleans.
Style and Concept
What character, tenor, or spirit do you wish to convey?
Cooperation and mutual assistance. A better future is possible, but we need to do the work to make it happen.
Are there specific words or phrases you do not like?
Are there specific words or phrases you like?
Do you have other info you want to share?
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