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Business Info

What does your company do?

We sell better fitting, attractive off-the-rack suits for stylish career women. We also sell womens work clothes (e.g. dresses, shirts, etc.) and accessories (e.g. laptop bags, business card holders)

Do you require that a .COM or other URL be available for the new name?

Yes we need a .COM and ideally would like a .co.uk as well

Target Audience

What is your industry?

Womens Apparel wear to work; Womens professional accessories e.g. laptop bags, business card holders, etc.

Describe your customers

We want our brand to appeal to the professional woman who is young, modern, stylish, and ambitious. She needs a suit that will make her feel confident and take her through the most important moments of her career.

Our core customer is young ambitious career women aged 20-30. She has graduated from an Ivy League school or at the top of their class from other prestigious institutions. She works in finance, consulting, law or is a manager. She is likely to seek additional education such as a masters degree, law degree, or MBA. She is smart, successful and ambitious, but also fashionable, social and fun. She works hard and plays hard.

What 3 things do you want your company name to communicate to your customers?

1) For women
2) Apparel brand
3) Career

List the names of your top three competitors

Banana Republic
J. Crew

Style and Concept

What character, tenor, or spirit do you wish to convey?

-Needs to convey high fashion/style and professionalism as this name will become a clothing label and is something to be discussed when someone asks I love your suit, where did you get it?
-Potentially a bit tongue in cheek: were women in a mans world getting shit done and by golly were doing our way
-Work hard, play hard
-Smart, nerdy, ambitious, successful meets stylish, attractive, fun, friendly
-You can be yourself in our suits you can feel confident, attractive, feminine, and still be professional

Are there any words or phrases you especially like or hate?

What we do like: Something that evokes work hard/play hard or the co-existence of smart/successful and fashionable/attractive/fun
-Needs to sound like a clothing label when someone asks I love your suit, where did you get it? OR "what kind of suit is it?" (think it's a _______) e.g. Trenza
-Name combinations of 2 words where (word 1) smart, nerdy, ambitious, successful meets (word 2) stylish, attractive, fun, friendly e.g. Haute Pursuit (though Haute isn't ideal as not everyone knows how to pronounce or spell it)
-Example words that represent smart, nerdy, ambitious, successful:
--> words that evoke office or career (perhaps sexier versions or adaptations of these words), suite,
--> city or urban (most of us live life in the city),
--> words that evoke success and ambition: e.g. pursuit, aspire,
-Example words that represent stylish, attractive, fun, friendly: e.g. chic, glamour/ous, fabulous, fashion, sharp
-Words that can mean both successful/intelligent and stylish: e.g. sharp, smart
-We like British names, French names (but they must be easy to pronounce and spell)

What we don't like:
-Names that are empty: e.g. Squizo - we'd like to signal more that it is a womens fashion brand for professionals - or at least some aspect of 1) women, 2) apparel or 3) career
-Names that are too literal: e.g. Absolute Value - this doesn't sound like a women's stylish fashion brand; apparel brands tend to be a bit more abstract
-Use of the noun Suit: I think we'd like to avoid the word suit unless we can use it in a catchy way like Suitable or Pursuit, where suit is part of a larger word. The word suit isnt ideal as we would like the business to broaden from suits to all womens work clothes and accessories.
-Names that sound a bit downmarket: e.g. Suits for You - we want to position ourselves as a premium fashion brand (not luxury), but something that appeals to luxury buyers or is slightly aspirational for the mass market; one premium suit brand that our customer looks up to is Theory http://www.theory.com/womens-jackets-coa...
-Words that have become a bit cliqued: e.g. style, choice

Do you have other info you want to share?

The images from Daily Candy resonate well with us (see link below). This is what our customer looks like on the weekends and how she spends her time. She's out and about town, with lots of fun things to wear outside of work. We want to give her a reason to feel great in suiting as well.

Our target customer today hates wearing suits. She doesn't feel attractive in them and she doesn't feel like herself. There are limited stylish and affordable suit options for young women, so she will avoid wearing suits whenever possible.



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