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Business Info

What does your company do?

Two good friends starting a trading business to produce, develop and sell products worldwide. Main product origin is China and initial customers are located in Myanmar, Turkey, Germany.
Products will be traded as well as developed and produced upon customer request.
Initial products will range by furniture, consumer goods and a future focus would be international car imports.

Do you require that a .COM or other URL be available for the new name?

Not needed at the moment, but the name should also not be generic.

Target Audience

What is your industry?

Retailing

Describe your customers

The business will focus on B2B business partners.
Customers are hence importers and medium-size retail chains for various consumer goods and luxury items.
The second branch of customers will be real estate developers in need of interior decoration products and furniture to equip apartments, which will be leased out like serviced apartments.

What 3 things do you want your company name to communicate to your customers?

1. We're two partners, in our late 20s. The name should not "sound old" but be young, dynamic.

2. Customer-focused; we go the extra mile to get exactly what the customer wishes, down to the smallest detail.

List the names of your top three competitors

I'll list names ob big trading companies instead as there are thousands of trading companies active in Asia:
- Li & Fung
- Jardines (Jardin Matheson)
- Jebsen & Co

Style and Concept

What character, tenor, or spirit do you wish to convey?

committed, dynamic, flexible yet serious

Are there any words or phrases you especially like or hate?

As stated, there's thousands of trading companies out there and many share the same standard words which I would like to avoid, e.g.:
Gold, Billion, Million, Rich, Wealth, Great, Super, Good, Best, Bright, Champion, Fabulous, Success, Grand, ... I could go on forever but I'm sure you get the point; it's standard-words that say and mean nothing.

Do you have other info you want to share?

The name shouldn't be too long and should be easily pronounceable, especially given our locations in Asia.
It should sound somehow modern but not too technological as that's not necessarily the products we'll trade in.

We're of German and Turkish origin so anything hinting to it without sounding less international, would be interesting.

Materials

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