What does your company do?
Creates a drug formulary and negotiates drug prices on behalf of insurance companies and employers. May expand into mail order pharmacy business in future. As background, a formulary is simply a list of prescription drugs that the employer or insurer pays for. Decisions re which drugs to include on the formulary are based on evidence (i.e. does it work better than other drugs) and cost.
Do you require that a .COM or other URL be available for the new name?
Yes. At a minimum, .ca URL
What is your industry?
Pharmacy benefit management in Canada
Describe your customers
Insurance companies (directly)
Potentially consumers (if enter mail order pharmacy)
What 3 things do you want your company name to communicate to your customers?
Simplicity and ease
Confidence and trust
THE authority in this area (company founder has most experience in country, bar none)
List the names of your top three competitors
Niche market; no real competitors
Indirect competitors: Towers Watson, Telus Health Solutions, ESI
Style and Concept
What character, tenor, or spirit do you wish to convey?
THE authority in this area
Quick, nimble, and smart
Are there any words or phrases you especially like or hate?
Cannot be cute
Name does not have to relate to business; in other words, like "Apple" is to computers, or "Blackberry" is to handheld devices, etc.
Do you have other info you want to share?
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