• Award$250
  • Entries167
  • Creatives44



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Business Info

What does your company do?

Creates a drug formulary and negotiates drug prices on behalf of insurance companies and employers. May expand into mail order pharmacy business in future. As background, a formulary is simply a list of prescription drugs that the employer or insurer pays for. Decisions re which drugs to include on the formulary are based on evidence (i.e. does it work better than other drugs) and cost.

Do you require that a .COM or other URL be available for the new name?

Yes. At a minimum, .ca URL

Target Audience

What is your industry?

Pharmacy benefit management in Canada

Describe your customers

Insurance companies (directly)
Employers (indirectly)
Potentially consumers (if enter mail order pharmacy)

What 3 things do you want your company name to communicate to your customers?

Simplicity and ease
Confidence and trust
THE authority in this area (company founder has most experience in country, bar none)

List the names of your top three competitors

Niche market; no real competitors
Indirect competitors: Towers Watson, Telus Health Solutions, ESI

Style and Concept

What character, tenor, or spirit do you wish to convey?

THE authority in this area
Quick, nimble, and smart

Are there any words or phrases you especially like or hate?

Cannot be cute
Name does not have to relate to business; in other words, like "Apple" is to computers, or "Blackberry" is to handheld devices, etc.

Do you have other info you want to share?




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