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Business Info

Business Name

Organic, Specialty and Origin Coffee Pods

What do you do?

We want to built a coffee pods brand and logo. Coffee is harvested, roasted and packed in Colombia to maintain the highest quaility in flavor, aroma and perfume of coffee. We will only offer premium coffee, organic and single-origin. Lear more here:

https://en.wikipedia.org/wiki/Single-ori...

https://en.wikipedia.org/wiki/Specialty_...

https://en.wikipedia.org/wiki/Organic_co...

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your audience

We are looking to target the end customer, people within 24-45 years old, busy employees, entreprenuers, coffee lovers but with limited time to read packages at a super market and brew coffee in their homes. This consumer wants practicity but with high quality. They will drink this coffe out of a coffee pod machine (Nespresso or Keurig) at their homes or work places. They would like to taste what they are paying for, this is not a simple/basic coffee pod.

What 3 things do you want your product name to communicate to your audience?

1. It is for good coffee lovers.
2. NO company in the market offers K-cup pods with Single-Origin Coffee.
3. It is still simple and fast to prepare as any other coffee pod brand.

List the names of your top three competitor products

Please find here a post with the best coffee pod brands. If you divide the Box pice by the # of pods included in a box, the average price per pod is $0.55-$0.85. Our target price will be $0.75/cup.

http://www.bestproducts.com/eats/drinks/...

Style

What character, tenor or spirit do you wish to convey?

We are not sure about this. We think that it should have attarctive colors, our target market is young people, executives, entreprenuers, with good taste for quailty coffee. the product must be easy to spot it at a supermarket shelve, and look modern/chic at our customers kitchen/office.

Are there any words or phrases you like?

Coffee is 100% Colombian, but we do not need it to be in the name/logo. Must be easy to pronounce in English, but could be in a colombian indigenous languages. Still, needs to be catchy and easy to pronounce. Remember this is Specialty coffee only.

Are there specific words or phrases you don't like?

We do not want funny names (like Mad Monkey Coffee), nor misleading names (like french/italian names), this is a Specialty Colombian Coffee, harvested, roasted and packed in Colombia.

Do you want to include additional info?

Not for now.

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