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Business Info

Business Name

The Industry Formerly Known as "soylent" Industry Association

What do you do?

We are a group of producers of nutritionally complete foods. Foods, usually shakes or bars, engineered such that you could theoretically eat that and only that for the rest of your life with no known nutritional deficit.

This industry was started February 13, 2013 by Rob Rhinehart when he detailed his quest to give up everything but one staple food which he called "soylent." This science fiction name captured the public's imagination (even if the only thing they could think to say 95% of the time was "it's people"). Since then his company, Rosa Labs, has moved towards using Soylent as a brand. There is to this day some effort to say "lower case s soylent" is the category, upercase S Soylent is the brand. However, this is confusing to customers and a legal quagmire.

In the wake of Rob's post, considerable excitement developed. At least 20 different nutritionally complete shakes/bars have come to market focusing on different dietary needs/geographies (https://www.blendrunner.com/) and about 1000 do it yourself recipes have been created (https://www.completefood.co/)

These products are all Shakes/Bars that are nutritionally complete, such that you could subside on that single food item and only that single food item for the rest of your life. Like "bachelor chow" in futurama. Or, dog food for humans. (few people consume them 100%, but the consumers like knowing the meals they get from [these products] are nutritionally complete)

However, as the industry has evolved no consensus has emerged on a name. A variety of things have been tried: Lowercase "s" soylent, Complete Foods, Powdered Foods, Future Foods, *lent, etc. None of the alternatives have captured the public's imagination.

To move the industry forward, we need a term like "Crowdsourcing" or "The Sharing Economy" that can capture the public's imagination. That's where we're trying to Crowd Source inspiration.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your audience

Busy, successful people who want to eat healthy efficiently.

Our customers do not give up "real food" but rather enjoy knowing that when they eat one of our products it is "exactly what I need and nothing else" freeing up their time to focus on other things. They by and large love eating in social situations, but would rather spend 30 more minutes working on something fun/interesting than going to a cafe to grab a mediocre overpriced soup and salad. They like the freedom that a "nutritionally complete staple food" gives them.

If you separate the world into two types of approaches to food. One group says "I think about what I get to eat for dinner, planning my food brings me pleasure" this group is not our customers. Our customers would say "I'm annoyed that I have to stop focusing on what I'm doing to figure out what I'm going to eat."

The first group, the "get to eats" are not our customers. The second group, the "have to eats" are.

You could also call our customers bio-hackers.

What 3 things do you want your product name to communicate to your audience?

Freedom. Living in the Future. Optimal. Exciting.

List the names of your top three competitor products

100% Food
Huel (human fuel)
Mana (as in mana from heaven)

These are all members of our industry.


What character, tenor or spirit do you wish to convey?

Science. Progress. Possibility. Freedom. Satisfaction. Optimal.

Are there any words or phrases you like?

We like Future Food, Staple Food, Nutritional Base, Complete Food for the descriptive quality. But it doesn't capture the imagination.

We like Huel (human fuel), Soylent, Mana for the emotive nature of these names.

Plays on words, rhyming, allusions would all be good.

Are there specific words or phrases you don't like?

Future Food, Staple Food, Nutritional Base, Complete Food don't capture the imagination.

Do you want to include additional info?

I'm pretty sure we've covered it.



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