• Award$200
  • Entries69
  • Creatives13

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Background

Industry

Consulting & Professional Services

About Your Company

We specialize in helping professionals and companies reach and maintain their full potential by teaching and providing tools to develop the soft skills required for more effective and efficient performance. We are looking for the name for our CERTIFICATION that focuses on developing: Attitudes, High Performance Impellers, and Values, that aid and support the development High Performance Skills for better personal and professional results guaranteed through a platform and tools that measure the growth and improvements both personal and professional. (see attached file of our MODEL)

Execution

Target Audience

Peope who would get Certified would be between the Ages: 25 - 40, both genders, starting in mexico and with plans to expand to latin america, the US and Europe, professionals in finance, business consultants, manufacturing, any big company that wants to be more productive and have better professionals. We sell directly to the big companies (so our client here are H.R. Directors and COOs), our strategy focuses first on selling to big companies to position and validate our brand and the value of our Certification. More in the long road we will also target the professionals as individuals that want to better their skills and their curriculum with our Certification, so from Junior and Senior level professionals to Management. Values: hard workers that want to improve their quality of life by working better not working more, dedicated, disciplined, responsible, goal oriented, ambitious, innovative, smart professionals.

Competitors
Creative should NOT use

The name of this CERTIFICATION should be very INSPIRING and connect Emotionally with people that want to be amazing.

Favorite taglines

Work Better not Harder
Better yourself for Better results
Be Smart, Work Smart
Work at your optimal performance level

Tone/voice

Professional, Smart and Wise, Dedicated, Happy, Trust Worthy and Loyal.

Top 3 Things

1- You will be AMAZING and WISE
2- You will ACHIEVE your GOALS
3- You will be Efficient, Effective, BALANCED and HAPPY

you will be a well Rounded, 360º great professional and person

Additional Info

The idea is to have several Certificactios. This would be the name of our core certification like the PMP (Project Manager Professional from the www.pmi.org) but have a whole family of Certifications... so we would like if the name would be constructed like the whole apple family that all start with the "i", or MacDonalds that all start with "Mac....something" or like Nestle: "NesCaffe, NesQuick...etc"
Maybe it doesn´t have to be a prefix, maybe just like something that can for a family like Red Belt, Green Belt, Black Belt....

Materials

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Last updated 10/01/2018 2:29pm
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