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Business Info
What does your company do?
The company aims to help people working in project mode and/or in groups to collaborate and interact more efficiently. The tool which we plan to develop falls in the category of "social project/task management" tools. It will help project managers and/or small enterprise leaders to easily and rapidly see what's going on on their project/enterprise and to ensure their team works on the right priorities. It will also enable the team members to rapidly create, update and share the tasks they are working on.
Do you require that a .COM or other URL be available for the new name?
I will require .com and .fr also has the company will be first deployed in France
Target Audience
What is your industry?
Software and InfoTech
Describe your customers
The tool will be used by people having to work and collaborate in project mode and/or in groups. So our customers include both the team members and their manager. It includes designers, developers, consultants, accountants, associations for the small/medium size companies. But (potentially at a later stage ) the tool aims to be used by project managers and team members working for major companies also such as projects relating to major systems implementation (e.g. salesforce, SAP, Workday, etc...).
What 3 things do you want your company name to communicate to your customers?
The tool is USEFUL as opposed to a waste of time. People uses it because it really helps them in their daily work. It does the work efficiently.
The tool is RAPID in the sense that creating a new task is extremely fast (few clicks only to create a new tasks, minimum information to enter, quickly accessible)
The tool is CLEAR. It is pleasant, appealing, user friendly
List the names of your top three competitors
Style and Concept
What character, tenor, or spirit do you wish to convey?
CLEAR + VISIBILITY + USER FRIENDLY + INNOVATIVE + CHALLENGE + COLLABORATIVE + PLEASANT + MODERN + ZEN + EFFICIENT + GET THINGS DONE + REACH YOUR GOAL + FLEXIBLE + APPEALING + DESIGN + INTERNATIONAL + FUTURE OF WORK + OPEN MINDED
Are there any words or phrases you especially like or hate?
I'm not fan of business words such as "tasks", "projects", "priorities". They sound stressful where my tool aims to provide clarity, visibility, organization.
I like complex terms explained in simple words such as "Basecamp" for example. See my explanation as to why below.
Do you have other info you want to share?
1st info: The company will be french and plans to deploy on the french market first and after internationally.
2nd info: I like the name "Basecamp.com". I'm fan of mountain trekking so "basecamp" sounds great to me and it totally relates to project management. It sounds like having a rest at the basecamp to plan the next steps and climbs the next objectives. The name is clear, does not contain boring words such as project and task but at the same time it relates to the notion of challenge you've got to handle in a project. The two other names of 37signals are also interesting "Highrise" and "Sitecamp"
- I like also the name "Liligo.com". This is a French website used to compare the prices of flights, hotels... Liligo is the name of a glacier in the Himalayas. It sounds pleasant and nice and I also like the fact that it has the name of a glacier. It might just lack a bit of "challenge" connotation.
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