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Business Info

What does your company do?

I am a dermatologist trying to start a company that focuses exclusively for skincare for men. I intend to create moisturizers, sunscreens, shaving creams, after shaves, and anti-wrinkle creams designed for the male audience from sophisticated college students to urban professional and married men. I want my company name to convey a sense of state of the art dermatological care, dominance, alpha male, and top notch science. I want men to feel confident, dominant, and alpha while wearing it.

Do you require that a .COM or other URL be available for the new name?

I require that a .com with the exact name submitted be available

Target Audience

What is your industry?

Health Care and Biotech

Describe your customers

Customers can be male teenagers, college students, urban professionals and married men. I do NOT want to exclusively target young men such as the company AXE has done. I want my products to be used by teenagers onward. The ideal market, however, is the young urban professional 20-50 demographic. The products will be priced significantly higher than generic substitutes. Hence we are looking at teenagers and adults with some purchasing power. About $15-30 per cream. We are looking primarily at an affluent, educated population. The products are for all races and backgrounds.

What 3 things do you want your company name to communicate to your customers?

top grade clinical research/science/state of the art
skincare for men/male skin

My company is unique in that it is entering a market saturated with useless products that are intended for women but re-branded for men. I want to convey a sense of exclusivity for men. State of the art scientific and medical care. I also want men to feel confident and dominant when wearing my products. Like an alpha male. I WANT TO CHANGE THE CONCEPT THAT MEN SHOULD NOT CARE ABOUT THEIR SKIN AND THAT SKINCARE IS ONLY FOR WOMEN OR GAY MEN. I want to make it cool and normal for men to take care of their skin. A GREAT company name will help me do this.

List the names of your top three competitors

Jack Black (skin care)
Clinique for men
Lab Series
Peter Thomas Roth (skin care)
Art of Shaving

Style and Concept

What character, tenor, or spirit do you wish to convey?

Serious clinical grade skin care. State of the art scientific research. JUST for men. We want to sound cool, cocky but not arrogant, exclusive, dominant, alpha, and confident. The name has to convey these traits but also be intriguing, bold, edgy, and confident. Something that will relate to all men who yearn to be that alpha male. something that teenagers, adults, and young professionals will like. We want men to feel bold, sexy, confident, and alpha male like when they wear these products. If James Bond, Muhammad Ali, and a Spartan soldier and had a skincare line- this would be it.

Are there specific words or phrases you do not like?

I am open to different possibilities but I do not want phrases or wordings/names already in use both fully or partially. The company name will have to be trademarked and thus I want it to be 100% original.

Are there specific words or phrases you like?

Open to various names and ideas but I do want to convey the emotions above.

Do you have other info you want to share?

My plan is to pick a company name and then design the logo. Again the importance is that we want to change the way men think about skincare. We want to make it COOL to take care of your skin as a man. We want to assure men that taking care of their skin is not just for women and gay men. The only way to do this is with a suave, confident, edgy, sexy, and cocky campaign. We aren't seeking the old school audience here. We want teenagers and young adults, college students, and urban professionals to use these products for years. Masculine, scientific, confident, and cool.



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