Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
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- The client reviews & gives feedback.
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3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
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Health Care & Biotech
About Your Company
Our organization makes, supplies and/or sources medical apparel, such as gowns, face masks, gloves, accessories, etc. Our target audience is all health care and medical facilities, hospitals, doctors and nurses, front line workers and everybody else who needs medical apparel. We're a family business who is highly-experienced in what we do, and we've been around for nearly 50 years. We have a deep love and care for the customers, coworkers, partners and people in our global community, and these people know, love and trust our products and services.
The demographic of our audience is extremely broad and covers all walks of life in medical care or the health and safety-related world.
Largest privately held manufacturer and distributor of medical supplies providing products, education, clinical programs and services across the continuum of care. However, we don't like their logo or icon, so please don't let that be a guide to our project.
Creative should NOT use
Considering it's health care, focus should be on health, care, love, comfort, trustworthy supplier, responsiveness, reliability, hope, etc.
Impression we're trying to make is as a reliable and high-quality medical apparel and accessories supplier that people love and trust for their everyday needs.
Top 3 Things
Reliable Quality, Trustworthy, Care & Love, Responsive
One name we came up with is MedicA+, which is based on our parent company, A+ School & Career Apparel. We'd prefer to somehow factor in the A+ part, but it is not essential. Another name is Med Front, but we're looking for fresh, unique and interesting ideas as well that tie into the medical and health care world. Regarding an icon, we want to use a heart for sure, maybe with a plus inside the heart, or 2 hearts creating an icon that looks like a plus, or an image of a hand holding a heart with a plus in it. Open to all ideas so please use your creative freedom. Please also research all names for available trademarks and websites before proposing them so we're not infringing on any brand names that are already in use. This company name/brand is primarily for commerce in the USA. I attached some icons that inspired us, but please remember to get creative with your own creative names that elude to medical and health care, as well as with MedicA+ (our in-house option that we may still use if nothing more creative pops out). Simple and shorter names with clean and appealing logo and icon design will most likely be awarded the project. Nothing fancy or complex with too much going on. Simplicity is the ultimate sophistication. Have fun, heartfelt thanks, healthy wishes and keep loving life! :)