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Business Info

What does your company do?

We do short-term (less than 90 days) payday lending for loans under $1,000. Our niche is that we treat borrowers with respect and charge less than traditional payday lenders. We reply immediately with questions and have excellent customer service. We also are on online company versus a brick and mortar company enabling us to offer better rates and lower fees.

Do you require that a .COM or other URL be available for the new name?

Yes, we will want to tie in a new web address with the new name.

Target Audience

What is your industry?

Financial services

Describe your customers

Our customers are those that might need to use a short-term loan to avoid non-sufficient fund fees at banks, need cash quickly to get out of a bind or are using a payday lender

What 3 things do you want your company name to communicate to your customers?

1. We will treat you with trust and respect
2. Our rates are much less than traditional payday lenders
3. We will have cash to you in less than 24 hours

List the names of your top three competitors

1. niceguysloans.com
2. moneytreeinc.com
3. acecashexpress.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

We want to convey that we are professional and dependable. We will be able to provide funds very quickly and that we are fair and reasonable with our rates adn fees.

Are there any words or phrases you especially like or hate?


Do you have other info you want to share?

We have thought about using something like Karma Cash with the meaning that we do not intend to charge such a high rate on lending the money because what goes around comes around. However, we are not tied to this in any way.



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