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Business Info

What does your company do?

Our company is the most valuable gift from a parent to their child. We stand for parental communication fit for the digital era, which enables consumers to bridge the tech-emotion gap through meaningful content. We are the confidant of a mother or father and the legacy of a child.
We collect and organize all of your digital media content, in an open letter for your children and a generation album for your family.
We integrate with your social media accounts and your family's and scrape all the pictures of your children to allow you to organize them in albums and write little stories alongside. This all get formatted so that in the future you can hand this over to your child as a gift.

Do you require that a .COM or other URL be available for the new name?

I require that a .com with the exact name submitted be available

Target Audience

What is your industry?

Internet

Describe your customers

Demographics:
Age: 35-44 year old
Race:All
Religion: Most likely Catholic or Protestant.
Gender: Female
Family Size: Married with 1 & 1/2 children
Income: $100,000 - $300,000
Education:
Higher Level Education (Bachelors and Masters)

Psychographics:
Holds an executive position in a well established company
Also likely to be stay-at-home moms, they are also the likely to own their own business or at least have owned a business.
Works very hard and tries to keep her career and her family life in balance
Wishes she could spend more time at home and tries to keep track of everything that happens with her children while she is away
Before engaging with a brand she looks to see if the brand understands what its like to be a mom. (Almost 75% of online moms feel online marketers dont understand what its like to be a mom).
Family comes first and faith plays an important role in their life.
Shopping Behavior:
They are environmentally conscious, spiritual and prefer to buy organic and natural products.

They are the most likely to drive an SUV or mini-van.
The shop at mid to high end stores for both themselves and their children.
They purchase online but only 20-30% of the time as she actually looks forward to going shopping and uses it as a bonding experience between her and her children.


Online Behavior:
Mostly reads mommy-blogs and websites with information related to her career
Constantly takes pictures, shares content of her children online with friends and family
They are heavy users of social media and leverage it to interact with brands and share opinions.
They are active on social media; they like to post photos, write product reviews and read articles shared by friends.

What 3 things do you want your company name to communicate to your customers?

Our company encapsulates the joy of having children by collecting the most valuable memories. We transcend time limits in a way that allows for present joy to become a past people can look back to with love and say I had almost forgotten about this

Style and Concept

What character, tenor, or spirit do you wish to convey?

caring, loving, smart, high end

Are there specific words or phrases you do not like?

n/a

Are there specific words or phrases you like?

n/a

Do you have other info you want to share?

n/a

Materials

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